The Powder Coating Institute’s website needed a fresh look to capture the attention of their typical user. This company is an international trade association and needed a robust site that better reflected the professionalism of the organization and provided critical functionalities, including the ability to self-manage a significant amount of content within the site, integrating an email system, utilizing an online store and more. OTM developed a robust content management system and cutting edge look that delivered the key functionalities their site demanded, while keeping it user-friendly, simple to navigate, and compelling to visit.