Our goal for your advertising is to make sure the strategy, creative and execution are all On-Target! Reaching the right people at the right time with the right message is how we elicit a tangible outcome with your advertising and fulfill your fiscal objectives.
Advertising that is built upon a strong foundation of strategy and that is executed brilliantly delivers lasting value beyond the short-term results. We design your ads to be distinctive, to stand out from the clutter and to boost responses.
We design for Television, Radio, Outdoor, Print, Direct Mail and much more. No matter the media, the goal is always the same – to move customers to the next step: the sale!
On-Target’s Advertising services include:
- Ad Campaigns
- Brand Strategy
- Direct Mail / Marketing
- Newspaper Ads
- Magazine Ads
- Non-Traditional / Specialty
- Outdoor / Billboards
- Radio Ads
- Television Ads
Graphic design must appeal and attract, but we feel it also must aim to elicit a tangible outcome and fulfill your fiscal objectives. Our approach follows this belief from concept development to final execution.
Form and function are critical to the design process. Much like your brand identity, the form of your piece should be distinctive and increase the time your prospects spend reviewing the content. Functionality deepens the involvement with the piece and ideally increases its value to your prospects. Effective form and function design will increase the responses generated by your piece – the objective of every design.
On-Target’s Graphic Design services include:
- Annual Reports
- Banners / Signage
- Branding, Logos & Corporate Identity
- Brochures / Pocket Folders
- Copywriting / Content Development
- Directional Signage
- Flyers / Posters
- Point-of-Purchase (POP)
- Sales Collateral
On-Target! creates web marketing that delivers real results. The Internet has forever changed marketing. We design custom sites built to maximize your return from the web.
On-Target! delivers strategized content through your web presence that reflects your company’s story, with easy navigation to help you engage your ideal prospects. We base our design on delivering relevant content quickly and efficiently. We customize your site with the latest in Search Engine Optimization (SEO) techniques to boost the number of visits by prospects to your site. Our websites look great and function flawlessly, so nothing stands in the way of making an incredible impression with your visitor.
On-Target’s Web Design & Development services include:
- B2B Sites & B2C Sites
- Content Management
- Micro Sites
- Flash Animation
- Landing Pages
- Search Engine Optimization (SEO)
- Static / Flash Ad Banners
Interactive marketing works. Whether it’s banner advertising, emails, SEO, SEM and more, On-Target! takes the time to design bold messages that capture attention and clearly state the benefits to move your prospect to the next step.
Our Internet marketing campaigns garner more business by reaching key decision makers with the right message. Our goal is for your message to be seen, be digested, and be effective!
With On-Target! it’s all about results.
On-Target’s Internet Marketing services include:
- Ad Networks / Banners
- Email Marketing Campaigns
- Pay-Per-Click Advertising (PPC)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media
According to Neilsen, 73% of Internet users view video online, and the numbers are growing! Adding Video-On-Demand provides a more robust user experience. Show the visitor how to use your product, the benefits they’ll gain, or directions to your store. Include an interview or informational video and establish a personality and gain trust.
Make sure that you have the most comprehensive user experience for your website. On-Target! will help you develop Video-On-Demand to exceed the expectations of increasingly tech-savvy online consumers.
On-Target’s Video on the Web services include:
Media rates are similar to airline seat rates or those of any other perishable commodity. They fluctuate significantly. Advertising is an expensive game. There are no guarantees, except that the media must sell every second of time, every inch of newsprint, and every billboard for the maximum amount possible.
The challenge is figuring out when the best time to buy is and how to pay the least for the media that will most effectively reach your targets. With ad clutter increasing exponentially, media planning is more important than ever before.
Deciding when, where and how your messages will influence your ideal targets is at the heart of effective media planning. Our approach consistently delivers more spots, more space and more time for our customers. Most importantly, our buys reach more of the right people, at the right time, with the right message.
On-Target! Media Tools:
Arbitron, Nielsen, PRIZM, Scarborough, STRATA, VALS
On-Target’s Media Planning & Buying services include:
- Direct Mail
- Interactive Web
- Search Engine Marketing
Driving traffic is important. Converting traffic into sales is paramount. We convert more prospects with impactful direct mail marketing.
Your company’s direct mail marketing can deeply influence your prospects. The first step is to stand out from the clutter and be seen amidst the pile of mail that we all receive every day. The greater the time your prospects spend with the content of your mailer, the greater your opportunity to convert them into a loyal customer.
OTM specializes in developing unique direct mail marketing that enhances the perception of your company and increases your sales and profits.
On-Target’s Direct Mail Marketing services include:
- Business-to-Business (B2B)
- Business-to-Consumer (B2C)
Getting attention at a trade show and, more importantly, keeping it afterward is tough. Talk about sensory overload! On-Target! provides everything your company needs to engage prospects before, during and after the show.
Your booth must draw attention and give prospects confidence in your company and an interest in what you have to offer. That’s quite a handful to accomplish! On-Target! helps you make the most of your trade show investment by developing a clear strategy to make sure you stand out.
From reaching out to attendees and generating buzz before the event, to developing killer, bold booths, promotions and collateral, and following up with prospects after the show… On-Target! makes sure that your company stands out.
On-Target’s Trade Show / Event services include:
- Booth & Exhibit Environment Design
- Collateral & Specialty Items
- Pre & Post Show Marketing
Make an impression with a multimedia production from On-Target! Over and over again, it’s been proven that how your multimedia production looks, speaks to, and interacts with prospects plays an integral part in their decision-making process. And in today’s business climate, converting more prospects is required to achieve your goals.
Get prospects talking about you for all the right reasons. Stand out from your competitors with a professionally developed multimedia presentation guaranteed to deliver your unique message in an exceptional package. From mobile apps to presentations, On-Target! makes you look good.
On-Target’s Multimedia Production services include:
- PowerPoint / Multimedia Presentation
AUDIO / VIDEO PRODUCTION (SD/HD)
Turn up the volume on your advertising with audio and video production services from On-Target! Advertising for television and radio is a smart play, but to be effective, it has to be executed perfectly. Production quality speaks volumes to your viewers and listeners – from your level of professionalism to your legitimacy as a reputable business.
Audio and video production work from On-Target! captures the attention of your targets, increases recognition, and spurs them to act. The result: an effective promotion that has engaged, inspired and sold your company’s products and services. Contact On-Target about our Audio / Video Production today!
On-Target’s Audio / Video Production services include:
- Motion Graphics / Animation