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"Strategic thinking" is not merely thinking about strategy. It is a process in which key, significant issues are considered in a comprehensive, special way. It involves recognizing and concentrating on issues and events that are of core importance. It embodies awareness of the interconnections and systemic properties of the situation. It requires a thorough understanding of both the situation and its larger context. It includes an appreciation of the consequences and implications of actions, plus the willingness to acknowledge problems with a favored alternative, as well as its advantages. It involves an understanding of how the situation will change over time and the importance of maneuvering for superior position and flexibility to deal with turbulence and to keep ahead of the competition. It exhibits an integration of both logical, rational thinking and creative, generative thinking.
OTM believes it is the strategic planning process that unearths the core values that drive the development of sound tactical and creative executions that maximize your return-on-marketing-investments.
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