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One of the most significant trends impacting the new home building industry is the proliferation of lead sources predominantly from the Internet. Builders are swamped with leads of varying value, most of which are poorly screened and difficult to harvest. Internet sales divisions or concierges cull the chaff to identify the real leads and try to engage them expeditiously, but many find the sheer volume overwhelming. Despite these challenges, the Internet grows in importance for builders everyday requiring them to invest heavily to improve their marketing systems.
A major key to effectiveness is timeliness, and a major barrier for many builders and developers is managing how and when leads are worked. OTM has proprietary systems for content management that increase the effectiveness of your marketing messages by defining the interests of your leads and then delivering relevant communications. We work with you to determine the best traffic drivers, then craft messages and campaigns that entice leads into becoming prospects by going to your models. Once they show-up, we'll help you get them to 'Bounce-back' with custom offers.
OTM understands that your 'On-sites' are trained to close deals. We will support your sales efforts with automated systems, easy-to-use reports and measurement.
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