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Media rates are similar to airline seat rates or those of any other perishable commodity. They fluctuate significantly. Advertising is an expensive game. There are no guarantees, except that the media must sell every second of time, every inch of newsprint, every billboard facing for the maximum amount possible.
Your challenge is figuring out when is the best time to buy, and how to pay the least for the media that will most effectively reach your targets. With ad clutter increasing exponentially, media planning is more important than ever before.
As a senior executive for major network television groups, our Founder was responsible for maximizing the value of every spot sold, or "every seat on the plane." He developed yield management tools to predict demand levels and maximize the value of every spot. These very tools and expertise can work in your favor. He reverse-engineered the programs to turn the odds in our client's favor. Using these new client-oriented tools, we can predict how media outlets will price.
By knowing when they look to sell their inventory, we know where their weak spots are, and as a result, how to get you more for every dollar you invest.
As in every negotiation, information is power. We provide experienced insight from both sides of the negotiating table resulting in greater media value for our clients.
In addition to our proprietary media planning systems, we utilize psychographic and demographic resources to develop an optimal media plan. A standard part of our planning process is reviewing detailed competitive media reports outlining when, where and what your competitors are buying.
Put the power of our 'Insider Knowledge' to work for your business, and maximize your R.O.I. from media spending.
For more information on how you can start getting more for every dollar you invest in media, click here.
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