|
 |
 |
Low interest rates have driven home ownership to all time highs amongst all segments of the population. But, home ownership amongst minority groups continues to lag far behind that of Anglos. In fact, a recent study by Fannie Mae found that homeownership amongst Anglos had reached 78% in 2003, leading to the obvious question of how high can this number go? When you combine this extremely high percentage with the minimal population growth estimates from the 2000 Census for Anglos and it is clear that growth in demand will not come from Anglos.
Consider that the Hispanic home ownership numbers pegged at 44% then combine that with the US Census projections that Hispanics will account for over 64% of the population growth in the coming decade. Add their quickly growing HH Income and you have a huge opportunity. Other emerging markets that offer exceptional growth are the Asian and Aging Baby-Boomer markets.
OTM can help you develop emerging market strategies that reach these unique segments effectively and efficiently.
|
|
|
| |
| |
|
|
