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Logos(PDF) Letterhead & Envelopes(PDF)
Brochures & Annual Report(PDF) Billboards(PDF) Television(Windows Media)
Website(external link) Performance Package(PDF)

Situation:
Despite being one of the oldest and most successful builder associations in the country and a major charitable contributor within the Houston market, the GHBA was relatively unknown. While it boasted one of the nation’s largest memberships, the numbers had reached a plateau, and no marketing plan existed upon our engagement.

Objective:
Based on consumer and association membership research, it was clear that the GHBA needed to: update their image, revitalize their existing membership, boost consumer awareness of who the GHBA is and why they should care, enhance their image with the media and government officials, and attract new members to the association.

Strategy & Tactics:
OTM developed a new consistent and fresh identity for the association and its’ wide range of committees and councils including: Logos(PDF), letterhead and envelopes(PDF), brochures, and an annual report(PDF). In addition, OTM helped the GHBA launch a public awareness campaign that included billboards(PDF), television(Windows Media), newspaper, and a consumer information website called myghba.com(external link) delivering millions of impressions and significant web traffic. To see proof of performance, click here(PDF).

Results:
The results for the GHBA have been impressive. Membership is up significantly, consumer awareness more than doubled, and the feedback from the media and political officials has been very positive. View the comments of Toy Wood, VP/CEO of the GHBA(PDF).

On-Target Marketing provides a variety of services with one goal.

Our goal: Generate more results from your marketing dollars and increase your ROMI. (Return On Marketing Investment).

We accomplish this goal by creating fully integrated marketing programs - Graphic Design, Web Design, Brochure Designs, advertising agency graphic design, design and marketing firm, graphic design and marketing, graphic design marketing firm, Print, Outdoor, Direct Mail Marketing, Web Design, SEO, Email Marketing, Lead Management

Research. Plan. Create. Implement. Measure.

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