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Case Study
Stonebridge Homes |
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During the process of refining Stonebridge Homes' corporate identity and developing a strategic marketing plan, OTM and Stonebridge concluded one of the company's best assets was their satisfied customers. Hand-picked customers along with their compelling and unique stories played major roles in Stonebridge's branding and marketing campaigns. Their experiences ultimately formulated its brand proposition, "Stonebridge Homes, The Personalized Builder."
As part of the developed creative strategy, Stonebridge Homeowners were incorporated into all forms of marketing, from their brochure and website to signage and ads. Real homeowners dressed and accessorized with items that exemplified their unique personalities serve as the eye-catching visual elements throughout Stonebridge's multi-channel marketing campaigns.
Collateral:
We view all targets yet to interact directly with your sales functions as LEADS. They become PROSPECTS once they interact with your salesperson or system.
Your collateral serves as the backbone to maximizing your organization's healthy conversion of PROSPECTS into CUSTOMERS. It is this critical phase in the buying process that influences your R.O.M.I.
OTM specializes in developing unique collateral packages that enhance the perception of your company and increase your conversion rates. The greater the time your PROSPECTS spend with the content of your collateral, the greater the likelihood that they will interact with your sales functions a second or third time significantly increasing your opportunity to convert them into a loyal customer.
Driving traffic is important. Converting traffic is paramount.
Advertising:
Oversized bandit signs with cut-outs and 4x8 directional signs reinforced Stonebridge’s brand image over the last mile toward communities. Stonebridge saw an immediate rise in traffic from the upgraded signage.
Advertising:
Throughout Stonebridge’s marketing campaigns, a mixture of fixed branding and product boards were placed in high-traffic, key market locations.
Web/Interactive:
Recognizing the undeniable increased importance of the Internet in new home sales, a major component of Stonebridge's strategic plan was the revamping of its website design and systems to manage content and maximize conversions of quality Internet leads. Its new website was designed to compliment our offline creative and engage prospective homebuyers at all stages of the buying process.
Advertising:
To increase company validation among prospective homebuyers, it was important for Stonebridge to boost awareness through the television ad while highlighting its association with the Greater Houston Builders Association. |
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Click on an image to view the piece.
Billboard |
Television Spot |
Brochure |
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Brochure Inserts |
Bandit Sign |
Website |
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