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Case Study
Northgate Custom Homes |
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Northgate Custom Homes wanted to attract prospective homebuyers who desired affordable, in-town custom home living. Northgate's target audience was single, young professionals or couples and empty nesters - which have all started to follow the in-town living trend.
Target: Single or Married Young Professionals
Media: 002 Magazine and ENVY Magazine
Objectives: Build name awareness and positive brand perception with targets. Generate traffic to website and qualified leads.
Strategy: Given the media, create ads that have edge and a sense of humor. Highlight situations that young professionals desire in their homes. Position Northgate Custom Homes as a quality homebuilder with architecturally innovative homes appealing to target audience.
Collateral:
We view all targets yet to interact directly with your sales functions as LEADS. They become PROSPECTS once they interact with your salesperson or system.
Your collateral serves as the backbone to maximizing your organization's healthy conversion of PROSPECTS into CUSTOMERS. It is this critical phase in the buying process that influences your R.O.M.I.
OTM specializes in developing unique collateral packages that enhance the perception of your company and increase your conversion rates. The greater the time your PROSPECTS spend with the content of your collateral, the greater the likelihood that they will interact with your sales functions a second or third time significantly increasing your opportunity to convert them into a loyal customer.
Driving traffic is important. Converting traffic is paramount. |
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