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Case Study
Jhump |
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Advertising
People have a predisposition for either rational or emotional thought, although both are present in every purchase situation. One might assume that some products would be more emotional and some more rational. However, depending on the person, that product will still evoke feelings within the range of that individual's emotional continuum.
For example, shopper A and shopper B are going shopping for car. Buyer A is a thinker, who knows how much she has to spend and the features of the car that are needed to purchase.
Buyer B is a feeler. He still activates his thinker-side to negotiate terms of the deal, but perhaps his final decision between two logical choices is the way he sees himself during his test drive in the reflection within the dealership window. In hindsight, he will remember that the car was a good buy, but his feeling and intuition still subconsciously motivated his choice.
OTM creates each ad to evoke the emotions that appeal to the best prospects defined within the tactical strategy. We also focus on the strengths of the medium and media delivery vehicle during the creative process. The goal is always the same, illicit a specific 'Next-step' by the targets.
Collateral
We view all targets yet to interact directly with your sales functions as LEADS. They become PROSPECTS once they interact with your salesperson or system.
Your collateral serves as the backbone to maximizing your organization's healthy conversion of PROSPECTS into CUSTOMERS. It is this critical phase in the buying process that influences your R.O.M.I.
OTM specializes in developing unique collateral packages that enhance the perception of your company and increase your conversion rates. The greater the time your PROSPECTS spend with the content of your collateral, the greater the likelihood that they will interact with your sales functions a second or third time significantly increasing your opportunity to convert them into a loyal customer.
Driving traffic is important. Converting traffic is paramount.
Interactive
Most web developers know nothing about business...much less yours. They talk a good game, and can get your head spinning with terms like Java, HTML or PHP, but the truth is, they don't have the foggiest idea about telling your story via the Internet in order to influence the buying process.
This is why most websites fail to deliver real results.
We base our designs on delivering the relevant content that your prospects desire quickly and efficiently. Then through delivering the 'Right Message' we capture prospects data as the first step toward developing a meaningful dialogue. We construct your site with these functions in mind.
If you're trying to develop a relevant dialogue with prospective and existing customers, there's no better way than through e-mail. Everyone hates SPAM, but relevant messages that deliver value are opened and appreciated. We specialize in developing e-mail initiatives that get opened, get read, and get results.
Identity/Logos
Your company identity components serve as the foundation upon which your creative platform is constructed. Your logo, color palette, font styles, photography/imagery and theme-line each influence the perception of your brand. Small companies can look big and big companies can look approachable. The components of your identity package should embody your company values while appealing to the sentiments of your best prospects.
OTM incorporates a creative review during our strategic planning, during which, we explore the appropriateness and effectiveness of each of these identity components. Sometimes the results demand significant revision, other times small alterations deliver substantial improvements. So whether your identity is well established or you are a start-up needing to create the right identity, OTM provides thoughtful guidance to ensure your creative evokes the right response. |
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