"Strategic thinking" is not merely thinking about strategy. It is a process in which key, significant issues are considered in a comprehensive, special way. It involves recognizing and concentrating on issues and events that are of core importance. It embodies awareness of the interconnections and systemic properties of the situation. It requires a thorough understanding of both the situation and its larger context. It includes an appreciation of the consequences and implications of actions, plus the willingness to acknowledge problems with a favored alternative, as well as its advantages. It involves an understanding of how the situation will change over time and the importance of maneuvering for superior position and flexibility to deal with turbulence and to keep ahead of the competition. It exhibits an integration of both logical, rational thinking and creative, generative thinking.
OTM believes it is the strategic planning process that unearths the core values that drive the development of sound tactical and creative executions that maximize your return-on-marketing-investments.
Belief in your brand position is what creates loyalty in your current customers and provides familiarity and comfort to encourage new customers to switch their preference to your brand. Strategic thinking enables OTM to craft creative that engages, inspires and sells your ideal targets.
OUR 7 STEP PROCESS
Step 1 Determining Your Brand
Assess all of your company's distinctive attributes, "What makes your cow standout from the herd?" Evaluate all marketing materials, merchandising, advertising, public relations, and operations. Look for the strength and clarity of your current brand message.
Step 2 Competitive Assessment
Assess your competitor's distinctive attributes, strengths and weaknesses, and evaluate their current brand messages.
Step 3 Consumer Research
Utilize proprietary and outside research to get at who are your best prospects and what's really important to them.
Step 4 Determine Brand Strategy
We then share our findings and brand strategy plans, then we work together with you refining the message that you feel is right for your company.
Step 5 Develop Creative Theme
We then develop creative themes that will build involvement, enhance trust and establish the convictions that construct a strong brand identity.
Step 6 Develop Tactical Plan
Based on your budget, the nature of your message, the profile of your target customers, and competitive environment, we build a tactical plan for media allocations, scheduling, promotional opportunities, and integrated marketing efforts.
Step 7 Build Brand Leadership
Building brand leadership never ends. Delivering on your brand promise consistently is a key requirement. How you communicate with your customers after the sale is equally important as how you treat them when developing your brand into a market leader. OTM will help you make loyal customers into brand advocates and help you create the internal excitement that's critical to supporting your brand promise.
|
