First and foremost, OTM develops strategies with the Return-On-Marketing-Investment (R.O.M.I.) as the primary focus. Many advertising agencies are so focused on standing out from the ad clutter that they lose sight of what should be their fundamental goal: move customers toward a sale. Maximizing the impact of marketing efforts requires thoughtful strategy that transcends all levels of your company. Strong brands are not just built through clever advertising, they grow from complete customer experiences, from their initial curiosity to their post-sale satisfaction. This means every touch point along the way must embody the assertions of your marketing, from sales to finance, from production to customer service, and from ads to invoices.

Put simply, if you want to get the most from your marketing, you have to commit as much focus on your marketing as you do the delivery of your products or services and general business operations

In order to boost your marketing results, OTM works closely with your management team to gain a clear understanding of your business and market situation. Our Strategic Marketing Analysis utilizes analytic mechanisms and studies like S.W.O.T. Analysis, Market Share Comparison Studies, T.O.W.S. Analysis, Target Market Motivations,Search Engine Optimization, Comparative Media Spending. From this research, we develop your strategic plan and begin the process of crafting creative that fits your tactical plan.

Critical components of this plan include: defining your most powerful differentiators, improving your look and identity, and the creative themes that will enable your brand strategy to boost awareness and stand out from the clutter.

In every case, our strategic plans are built for your unique business situation, including not only your budget, but also your internal resources, strengths, weaknesses and of course, your goals.

Many of the companies we helped achieve their objectives have had to overcome limited resources. From start-ups to companies looking to grow that lack the internal resources and/or expertise in marketing, OTM provides the support needed to effectively execute sound strategies. Thinking 'Outside-the-box' comes naturally to our team. There are many successful tactics that we have initiated that don't require substantial budgets to deliver meaningful results. What they do require is thoughtful analysis, strong creative, effective media buying and solid sales follow-up.

Case Study: Greater Houston Builders Association

For more information on how OTM can support your internal marketing operations, click here.

Defining target markets is fundamental in marketing, but frequently companies that are looking for more results from their marketing have not done an adequate job of determining who their best prospects are, and what the emotional drivers are for these prospects. We will help your company refine your target markets and delve into the reasons they buy your product or service. The findings of this discovery process provide the foundational structure upon which the creative, media, and sales message strategies are built.

On-Target marketing: reaching the right people, at the right time with the right message.

OTM also is experienced with acquiring excellent values with big & small media budgets. Media planning and buying isn’t like negotiating with your other vendors. Most of the bad media decisions made by companies are a result of poor knowledge of the fundamentals of media buying, and some result from ‘follow-the-leader’ dynamics. The fact is many small businesses fall prey to the Top 10 Wasteful Marketing Habits and spread themselves too thin with their advertising. OTM will help you buy the right advertising and deliver substantial savings in the process. Most importantly, we will help you avoid wasteful spending and relieve you from the time spent dealing with the media salespeople.

For more information on how OTM can help your company buy the right advertising, click here.

"What business strategy is all about; what distinguishes it from all other kinds of business planning - is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors"
-Dr. Keniche Ohmae, Author, The Mind of the Strategist

Many businesses will invest significant resources in developing strategies for optimizing their operations or for research and development, but refuse to adequately invest in developing a solid marketing plan. In many cases, they struggle with the ups-and-downs in sales or fluctuations in market share. Planning won't eliminate these struggles, but it will minimize wasteful spending and boost your R.O.M.I. Investing the time and resources necessary for a well thought-out plan is critical to leveraging the long-term benefits of your investments in marketing.