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We define creativity in terms of profitability and relevance.
Awards and compliments are appreciated, but our focus aims directly at moving your prospects to a tangible 'Next-Step' toward bottom-line goals. In this ad-cluttered world, we have found that relevance is the core element driving our ability to maximize our client's Return-On-Marketing-Investment (R.O.M.I.).
Our approach to every job begins with the same questions and steps. Whether it's a brochure, T.V. commercial, website, or a simple postcard, we do our homework.
1. Evaluate your competitive situation, (S.W.O.T., T.O.W.S., etc.)
2. Capture the core emotions driving your target's behavior
3. Define your specific 'Next-step goals' for the initiative
4. Develop creative that is relevant & persuasive
5. Research & determine the optimal media options to utilize
6. Negotiate the lowest possible media and production costs
7. Execute the plan, support your efforts & monitor results
While the process isn't inherently different, our clients' say how we do it makes a big difference. We hear over and over again, that our process helped our clients refine their most basic selling propositions, translating into increased R.O.M.I.
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The Founders
Sick and tired of the limitations and lack of vision within their corporate positions, our founders longed for an environment where truly serving the needs of the client without compromise was not an empty mission statement, but a commitment. Experienced with many of the largest marketers in the World, our founders have successfully translated their experiences, good and bad, into effective strategies for companies of all sizes.
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Our Experience
From start-ups to already recognized entities, our resume lists a range of clients that span all industries. Each has provided us with opportunities to learn more about the markets we service and to encourage clients with fresh ideas and maximum results. |
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Client Testimonials
"On-Target Marketing didn't give us what we expected, they gave us ten times more. We started by contracting them to produce a brochure, but they ended-up developing a completely new company brand and image that has already paid excellent dividends. The process was painless and illuminating. Everyone at On-Target is a pleasure to work with and they always over-deliver on our expectations. All I can say is I'm sure glad we picked them."
Paul Silverman, Marketing Director
Stonebridge Homes
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