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Marketing Tips

Tricks and Tips for Trade Show Success

By Rhonda Abrams

Oh, do my feet hurt! I’ve just returned from exhibiting at a trade show, and I’ve got some advice: Wear comfortable shoes. Actually, I’ve got lots of advice on making the most of trade shows.

First, I’m a big believer in exhibiting at trade shows. While your main goal is to attract and meet potential customers, even if you don’t sign any new customers, trade shows are a great place to quickly learn industry trends, check out competition, and meet with potential suppliers and strategic partners.

Learn More

 

OTM&A Links

OTM&A in the News

Trade Shows

Romance Writers of America

On-Target! Marketing & Advertising recently designed a new booth graphic for Romance Writers Association of Houston for the 31st Annual Conference in New York City. Read More
 
Aug 04

Video-On-Demand Helps Developer Engage More Web Prospects  

 
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BY SCOTT STEINER
On-Target!

When On-Target! Marketing and Advertising proposed the concept of sharing what living at Lakes of Bella Terra is really like through online video testimonials, Ryko Development embraced the idea. As a result of the extensive use of video on www.lakesofbellaterra.com the average visitor is spending nearly six minutes on the website.

In Internet terms, that’s an eternity, more than three times the average for most real estate websites according to the Coremetrics 2009 Benchmark study.
Continue reading “Video-On-Demand Helps Developer Engage More Web Prospects” »

Posted: Aug 04, 2011
by: Marketing Manager
Posted in SEO SEM
 
Jun 09

Guides to Successfully Redesigning Your Company’s Website  

 
WebRedesign_Blog_060811
 

Redesigning your existing website? If so, you are undoubtedly facing questions about how to change your design to a new updated look, improving your online presence, or even deciding what to keep and what to trash from your online content.

Topics to consider would be a) web analysis, b) website goals & vision, c) navigation & structure, d) visitors interaction and e) design & composition. This article will cover most of the significant parts of all the various stages of a website redesign project. And while a web site can look out-of-date very fast, if you take your time and plan well, you can create something that will last a long time and reduce future costs for you and your clients. To learn more, click here…

Posted: Jun 09, 2011
by: Creative Director
Posted in Branding, Graphic Design
 
Jun 08

Online Advertising On The Rise This Year  

 
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A projection released today by eMarketer shows a growth in online ad spending by 20% this year. This increase is due to the fact companies are spending more on display advertising than had originally been projected. But will it continue to grow? By 2015 eMarketer says that online advertising will make up close to 28% of total US major media ad spending.

If you’ve been holding off from advertising online, it’s probably time to rethink that strategy. Read the full forecast here.

Posted: Jun 08, 2011
by: Web Developer
Posted in Advertising
 
May 09

Tricks and Tips for Trade Show Success  

 
featured-img-may-2011-1
 

By Rhonda Abrams

Oh, do my feet hurt! I’ve just returned from exhibiting at a trade show, and I’ve got some advice: Wear comfortable shoes. Actually, I’ve got lots of advice on making the most of trade shows.

First, I’m a big believer in exhibiting at trade shows. While your main goal is to attract and meet potential customers, even if you don’t sign any new customers, trade shows are a great place to quickly learn industry trends, check out competition, and meet with potential suppliers and strategic partners.
Continue reading “Tricks and Tips for Trade Show Success” »

Posted: May 09, 2011
by: Trade Show Manager
Posted in Graphic Design, Marketing
 
May 07

Using QR Codes For Trade shows, Events & Sales Marketing  

 
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Are QR codes just a fad — or on their way into the mainstream? How can you use them to turn that glance from a prospect into meaningful engagement at your next trade show, conference, and other face-to-face event and move them down your sales pipeline?

Here are my suggestions for both event organizers and exhibitors, plus some links to more resources. And the offer to help you move in this direction, of course.
Continue reading “Using QR Codes For Trade shows, Events & Sales Marketing” »

Posted: May 07, 2011
by: Web Developer
Posted in Marketing
 
 

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